Originally Posted on The Dispatch
STARKVILLE – Mississippi State University launched a new branding campaign Tuesday that will promote the university as a leading research institution and attempt to attract a higher level of students and faculty.
The “We Ring True” campaign will aim to raise awareness of the university’s strengths in engineering and agricultural research, draw in a more diverse student body and foster partnerships with corporate and government entities.
MSU chief communications officer Sid Salter said the problem facing the university was that many in the state and even some alumni seemed unaware of the school’s accomplishments and biggest research projects.
